burger king case -

Those are five points, write about at least two, max 4 pages with double space. MLA format

1. Problem Definition

a)What business am I in (Identify primary business)

b) Define the main strategic problem

2. Marketing Objectives

•What are the objectives and challenges, the organization is trying to achieve?

3. Situation Analysis

a) Define the market

-Identify specific segments/targets within the market and consumer behavior

-Identify brand positioning strategy

b) Define the competition

-Who are the competitors?

-How are brand product/service offers differentiated/competitive advantages?

4. Marketing Mix

-Evaluate Current Marketing Mix

5. Conclusions/Recommendations

-Develop a Marketing Mix that enables BK to close the gap with McDonald’s

-Define measures of brand success (Key Performance Indicators)

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