1.Meeting the Needs of the International Market.

How do you determine what needs a new overseas market may have in advance of market entry and what resources would you use to find out?

2.Partnering with Local People and Businesses For Success.

What are the most favorable characteristics of a local partner for selection with which to do business in a new market.( 2 characteristics )

3.Factors to Consider When Expanding International Markets. Provide two real life example from current news of a company that made a critical success or failure in international business.

4.In selecting the first international market to penetrate, companies often think about how success in that market could lead to more success in other international markets. What in your view are the four most important considerations when selecting the first country to enter overseas?

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