Please read the Starbucks Corporation Case from your packet. Write a detailed essay addressing the following questions:

1. How did Starbucks create its “uniqueness’ in the first place?

2. Why was it so successful until the mid-2000s?

3. Why and how did Starbucks lose its “uniqueness” and struggle in the mid 2000s?

4. What strategic initiatives did the CEO put in place to recreate Starbucks’ uniqueness after 2008? Detail each strategic initiative and explain why it was successful.

5. Was Howard Schultz an effective leader? Provide evidence to support your answer.

6. How is Starbucks currently trying to grow for the future? Provide evidence to support your answer.

7. What recommendations would you give the current CEO? In your answer, go to Finance (Yahoo) and chart the stock price of Starbucks from the time the current CEO took office.

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