Case Study 1: Revitalizing a Brand

Read the case study titled ?Revitalizing a Brand?, located in the online
course shell. Use the Internet or Strayer databases to research the branding and
communication strategies of one (1) health services organization that is similar
to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

  1. Describe the current marketing communication, identity, and brand position
    of Plaza Home Health Services.
  2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis
    associated with the current marketing communication, identity, and brand
    position of Plaza Home Health Services.
  3. Assess the importance of benchmarking in Plaza Home Health Services?
    development and implementation of an effective brand strategy (marketing
    communication, identity, and brand position).
  4. Compare branding and communication strategies of a similar health services
    organization with that of Plaza Home Health Services. Determine whether or not
    Plaza Home Health Services should apply additional best practices into its
    current branding and communication strategies. Provide a rationale and support
    for your response.
  5. Use at least five (5) quality academic resources. Note: Wikipedia and other
    Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch
    margins on all sides; citations and references must follow APA or
    school-specific format. Check with your professor for any additional
    instructions.
  • Include a cover page containing the title of the assignment, the student?s
    name, the professor?s name, the course title, and the date. The cover page and
    the reference page are not included in the required assignment page length.

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