1. Create a description of your family as a market segment using geographic, psychographic, and demographic factors.
  2. Suppose that you?ve been hired by a local independent bookstore to help its owner win back customers lost to a large bookstore chain. Design and outline a plan to win back the store?s lost customers and rebuild those relationships. Be sure to incorporate marketing concepts from the course materials.
  3. Assume you are the marketing director of a new restaurant that plans to open in six months. Conduct a short nonprobability sample among your acquaintances to determine (a) whether coupons would be a successful promotional tactic to use and (b) in what circumstances coupons would be an inducement for repeat business and when they would not. Report your findings.

All essays need to be answered seperately

APA Writing Style

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