1. Please watch video below and share 2-3 of your perspectives/insights.

https://www.youtube.com/watch?v=BlY0-IyHJyo

2. 

In the past year, Apple’s market value has plummeted from a high of $700?? to less than $350 in April/May, 2013.  That’s a loss of 38%! They have since rebounded to around $550/share in Dec. 2013.  But the highs of $700/share are not expected to come back…or will they? 

From a managerial perspective, what happened earlier in 2013 and why?  Also, why is it so important for Apple to increase its market value?  What might happen if Apple cannot recoup its losses? Provide thoughts on Director and Executive compensation at Apple?

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