Case analysis questions:

1. What has led the LEGO Group to the edge of bankruptcy?

2. What is your assessment of management moves during ?the growth period that wasn?t? (1993-98) and ?the fix that wasn?t? (1999-2004)?

3. As J.rgen Knudstorp, what would you do throughout the LEGO Group in order to turn the company around? Be specific.

Requirement: Outstanding papers will include the following characteristics: exceptional coverage of case questions, clearly demonstrated logic and rationale, discussion supported by appropriate analytical exhibits, arguments utilized quantitative analysis to support conclusions, demonstrated understanding and appropriate application of business concepts, clearly delineated decision criteria, recommendations logically extrapolated from findings and remarkably well organized and written.

Each of these written reports should be a maximum of 1500 words in length (use Times New Roman 12-point font, double-spaced, 1-inch margins) plus any helpful analytical exhibits. Note that analytical exhibits refer to support materials that you prepare (not exhibits from the case). Exhibits should be numbered and titled. Exhibits should be referred to in numerical order. Please place your name and word count of the text portion in the upper left on the first page. Writing mechanics and structure are expected to be at a high level. (Hints: Business writing tends toward short, precise sentences. Paragraphs are highly focused.) You should consider using a grammar and spell checker.

Textbook concepts material: Strategic Management Concepts 3rd Edition – Frank Rothaermel


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