1. How would
    you measure productivity at NCL? Is productivity measurement important
    to NCL? Be very specific with your response. Try to determine the
    implications of any productivity measure that you propose.
  1. Describe
    the service package offered by NCL to its customers. Visit the ?Life
    Onboard? section of several cruise line websites and the insight
    provided by the film, ?Cruise Inc? to gain a better understanding of
    service packages offered by cruise lines.
  1. Capacity
    planning is obviously very important in this industry. Discuss your
    ideas on how you would think NCL conducts this important functions and
    also the steps they would take to maximize capacity as well as the steps
    when capacity exceeds demand.
  1. Discuss some of the
    factors that affect the supply chain of NCL and some of the things they
    may do in order to address those factors.
  1. What are Virgin?s competitive priorities and how do you believe they follow these priorities? Do you think his stance on 1st
    offenders has an impact on Virgin?s competitive priorities? Describe
    what should be in the service package so that it aligns with the
    company?s emphasized competitive priorities.
  1. Define 3 Operational concepts discuss during the course and how they relate to the Virgin Brand.

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