Instructions

You are required to submit a 3-4 page paper describing your assessment of a particular company?s social media strategy.

Content Requirements

For this paper you should

  1. Describe the firm you selected
    • Provide an introduction of the firm
    • Describe the industry in which it operates
    • Describe its target market
  2. Analyze its social media
    • Discuss its social media usage
    • Discuss how the firm is using various platforms
  3. Evaluate the firm?s social media strategy
  4. Make recommendations
  5. Social Media Analysis Paper

    You are required to submit a 3-4 page paper describing your assessment of a particular company?s social media strategy.

    Formatting Requirements

    • This paper should be 3-4 pages double spaced, Times New Roman, 12 point font.
    • The paper should have 1? margins.
    • It is important that you use at least five credible sources to support your arguments.
    • Proper in-text citations must be used. Plagiarism will result in a zero for this assignment.
    Social Media Analysis Rubric
    Criteria Ratings Points
    Exceeds Expectations Meets Expectations Does Not Meet Expectations
    Content Responds to every assignment requirement with originality.Displays an exceptional familiarity with the texts and topics being discussed.60 to >51 pts Responds to most assignment requirements with originality.Displays a familiarity with the texts and topics being covered.51 to >44 pts Fails to respond to most assignment requirements.Does not display a familiarity with the texts and topics being covered.44 to 0 pts 60
    Length and Format More than 3 pages, not including cover page and reference list . Times New Roman 12 pt font, double-spaced, 1′ margins on all sides.

    30 to >25 pts

    3 pages, not including cover page and reference list. 12 pt font, double-spaced, 1′ margins on all sides. 25 to >20 pts Less than 3 pages. Errors in formatting.20 to 0 pts 30
    Citations Properly cites reference materials used.20 to >16 pts A few incorrect or missing citations and/or reference list entries16 to >10 pts Multiple incorrect or missing citations and/or reference list entries

    10 to 0 pts

    20
    Grammar and Spelling Exceptional use of proper English and free of all typographical errors and grammatical mistakes.

    15 to >11 pts

    Proper use of English and generally free of typographical errors and grammatical mistakes.11 to >6 pts Multiple English errors, typographical errors, and grammatical mistakes.6 to 0 pts 15
    Total Points 125

    Textbook: Internet Marketing by: Zahay and Roberts

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