Quantitative data analysis techniques provide guidelines for program evaluators to understand what to do with data from such sources as close-ended questions, checklist types of data, scales, number of years, and number of service contracts. Any data collection technique that is structured can be put into numerical form. Qualitative data analysis techniques enable program evaluators to analyze data from such sources as open-ended questions, process notes from training programs or group programs, descriptive-form records, case examples, and other types of nonquantitative data. In both quantitative and qualitative analysis, it is essential to have a plan for data analysis. In this assignment, you will propose and defend the methodology for implementing a program evaluation plan for the organization you referenced in Module 2.


In a paper (1,250-1,500 words), propose a plan for implementing a program evaluation study for the program found in the organization you referenced in the Module 2 assignment. Your implementation plan should include the following:The selection and description of both a quantitative and a qualitative method of data collection to carry out the study.A research-based explanation of your rationale for selecting the data-collection procedures that clearly identifies the strengths and weaknesses of the procedures.An explanation of how you would maintain validity and reliability of the quantitative data being collected.A statement identifying methods for overcoming the kinds of problems you would expect as you collect the qualitative and quantitative data for this evaluation.






Verizon Communications is a famous company and well known around the world, as the most effective and top producer of wireless communication (Palmer, 2013). The organization has developed strong market dominance in the markets in which it operates, and is continuously looking for ways that can help improve the entity, as well as adapt to the changes which consistently arise in the field of technology. The mission statement of Verizon stands for what the entity believes in, and what they are continuously working to achieve. As a leader in the communications industry, the mission of Verizon Communications is to enable everyone as well as businesses communicate more effectively with each other. The entity is also committed to providing open communication with customers, the investors and the employees.

Goals, Mission, and Objectives

Most program managers are keen to make consultations and assessments, considering the value they have for their work. At the same time, there is need to perform significant evaluation of programs and assessing the likelihood of certain programs to complement the organization mission and vision statement. Evaluating mission and vision of a program enhances the development and realization of strategic directions. At the same time, the mission statement allows the entity differentiate itself with the competitors in the industry. Mission statements help identify who is to build employee relationships, and ensure that actions taken are weighed before implementation.

The mission statement serves as a guide for all the program decision making. Shareholders, the lenders and the personnel are the target of the mission statement. In all programs which have been embraced by the entity, it is important to consider the insight which is offered by the mission statement. The mission is also related to organization strategy. This way, it will be easier to know how to gauge program effectiveness during its evaluation. Program evaluation data needs to be precise, accurate and more so, effective to minimize all the chances of error during the evaluation process. There is a need for program managers to style up and not shun the importance of having of program objectives, goals and mission in an entity.

Research theory and Process

Purposeful program theory is used in enhancing communication. In any organization communication must be effective. The purpose of carrying out research in an organization is to ensure that the organization is ahead of its competitors (Palmer 2013). Without research an organization cannot grow in any way because it will have no information to know on how to do so. There are benefits that come along with good communication in developing performance indicators for a program. The researchers are able to inform and advice each other. Sometimes acquiring information from customers can be hard if one does know how to communicate well. Communication plays a big role in making sure that the whole program runs smoothly and the results are satisfactory. Without effective communication there a number of issues that are likely to be experienced in the program. The operations at the organization are likely to be affected. Lack of communication might lead to collection of wrong information. Wrong information cannot be useful to an organization and therefore the whole process will be a waste of time and resources. For a program to be effective there must be effective communication in all ranks. For employees to perform effectively they must be rich in communication skills.

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