1. What do we mean by strategy? How is a business model different from strategy? What are some sources of sustained profitability? 3 points 2. Complete question 5 on p 48 regarding the most admired companies. Answer all components of the question. Minimum 2 pages. 10 points 3. Complete the Bridging the Gap case on pgs 50-51. Answer all 4 parts. For question 4 describe what each competitive view means and how each view would analyze this case. Minimum 1 page. 7 points

Required text: Coulter, M. Strategic Management in Action, 5th edition.

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