Your consulting group has been hired by an advertising firm that is
developing a series of commercials family-oriented theme park. The commercials
will target family members at various life stages.  Your group has decided that
understanding Erikson’s theory of Psychosocial development will help you with
this assignment.



 Your group will start by describing each stage of Erikson’s theory.



 Include in your description an analysis of a character that best represents
each stage of life. The character can be from television show, a movie, or a
literary character from a book. Explain how each character represents the stage,
and how the character resolves conflict.



 Provide a review of three recent studies on Erikson’s theory from the list
provided in this assignment.




Your assessment will be used by the advertising firm to help in developing
commercials targeting various developmental stages.




Your deliverable to the advertising firm will be a 4 to 5 page report with
your research results. Your group will submit one Word document with the
following information:



 Description of Erickson’s theory. A description of each stage of development
using the description in above list. Remember to include a description of a
character that represents each stage of development.



 A review of three studies chosen from the list provided. In that review
discuss how the study supports the information that you are providing in your
report. If the study does not support your report, explain why it does
not. Cover the following points in this review: For each study, identify the stages of Erickson’s theory that are



 Determine if the study strengthens or weakens Erickson’s theory and your
ideas based on that theory. Explain your reasons.



 State if you agree or disagree with the conclusions of the study itself. Why
or why not?




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